Back in March 2024, we ran a free webinar – Marketing your law firm in a recession. At that time, the UK was officially in recession, and the word on the street with many of our law firm partners, directors and owners was that times were a bit tough.
Outside of the law, our contacts and referrers were telling us that whilst conversations were continuing, buyers just weren’t buying. Nobody wanted to commit to spend, and bigger projects were being taken off the metaphorical table.
We set out to help law firms (and suppliers to law firms) to take action and create strategies to help to ensure a steady flow of instructions despite the challenging economic conditions.
Our webinar covered a range of topics including three key elements of a PR and marketing strategy – data, strategy and KPIs. We asked delegates to complete a range of exercises to help them to understand the steps they should take to build strategies that would enable them to survive and thrive during tricky times. The webinar was a huge success with 100% of those who responded to our delegate survey saying they would recommend it.
Furthermore, many of our delegates wanted to hear more and take a deeper dive into the world of PR and marketing. To answer this demand, we are now hosting Marketing your law firm in a recession: Mastermind session.
Unlike the first webinar, which was a whistlestop tour through a few fundamental aspects of successful PR and marketing strategies, this webinar will be an in-depth, collaborative session with just seven delegates in attendance. The session will be led by former lawyer, expert strategist and media relations specialist, and founder of LexRex, Victoria Moffatt alongside our brand strategist and law firm marketing expert, Sarah Wilde.
We have designed a session that will dig deeper into various aspects of creating effective strategies and with other delegates from non-competing firms, attendees will be challenged by exercises to help them to challenge their assumptions, understand their law firm data and start to create their own strategies to implement after the session. The Mastermind will run according to Chatham House Rule to enable everybody to be open and honest with their challenges and experiences.
Delegates who attended the first Marketing your law firm in a recession can access a discount code to receive 10% off the price of their ticket. If you have watched the recording of the session, you are also eligible to 10% off your ticket.
To unlock your 10% discount to Marketing your law firm in a recession: Mastermind get in touch.
And you can book your tickets to Marketing your law firm in a recession: Mastermind here now.