LexRex shortlisted for CIPR Pride Media Relations Award

LexRex Communications has been shortlisted in the CIPR Pride Awards North West in the Media Relations category for its media relations campaign for Maguire Family Law on pre-nuptial agreements relating to pets, or pet-nups.

The campaign, called ‘Pet-nups: a very modern legal solution’, generated 36 pieces of media coverage across international, national, consumer, lifestyle and regional media. One of the highlights of the campaign was a mention on the BBC’s satirical ‘Have I Got News For You’ current affairs show in April.

In addition to media coverage, on Facebook alone the coverage generated 7.2k shares, 33.8k reactions and 55.1k comments. Annual social media click throughs to the Maguire Family Law website compared to previous 12 months increased:
Facebook – 153%
LinkedIn – 263%
Twitter – 72%

And between August 2018 and May 2019 unique website visits increased by 42% compared to the
previous period.

Victoria Moffatt commented:

“It is great to be recognised by the CIPR for our work on this campaign. The pet-nup coverage to date has been outstanding and has propelled our client, Maguire Family Law into the spotlight both nationally and internationally.

“Pet-nups are a novel legal mechanism that most people had never previously heard of prior to our work, and the respective teams at LexRex Communications and Maguire Family Law have been blown away by the extent to which they have been embraced by the media. It is great that the CIPR has chosen to recognise our work in uncovering and promoting a topic that has really harnessed the zeitgeist across the media.”

The CIPR Pride Awards recognise the outstanding work delivered by the North West’s PR community for its clients and employers across the UK. The winners, selected by our team of leading industry experts, will awarded at a glittering award ceremony on 19th November at The Midland Hotel in Manchester.

Read more about pet-nups here…

Inews: ‘I gave up my house to keep my dogs’: We asked people how they handled pet custody after their break-ups

The Guardian: I’m keeping the dog! The rise in pet-nups

• LadBible: Fifteen per cent of Brits Love Their Pets More Than Their Partner
• The Sun: Claws Are Out: Forget prenups, couples are now signing PETNUPS to ensure they can keep their in case of a split
• Daily Star: Will Lisa Armstrong lose ‘baby boy’ Hurley if she divorces from Ant McPartlin?
• The Mirror: Who gets. To keep the pet after a break-up – what the experts have to say
• Pretty52: Couples are getting Petnups to make sure they keep their pets if they split up
• Daily Star: Will Rebecca Humphries have to let Strictly’s Seann Walsh. See their cat Winston?
• Huffington Post: Love Island’s Dani Dyer And Jack Fincham Split, But Who Gets To Keep The Pet After A Breakup?
• Daily Express: Ant McPartlin divorce: Who is ex-wife Lisa Armstrong? Who will get custody of the dog?
• LexRex provides a wide range of services to the legal market, including PR and social media and works with some of the region’s most notable boutique firms.

  To find out more about our services, please visit: https://www.lexrexcommunications.com/

  You can also contact us on 0161 393 6121 or email us on info@lexrexcommunications.com

  About LexRex
  LexRex Communications is a boutique PR agency serving the legal services market. Working in partnership with boutique law firms and businesses that serve the legal profession, our team is passionate about the law and its practice.

  Managing director and founder of LexRex Communications Ltd, Victoria Moffatt is a former solicitor turned legal PR specialist. She practised in South Yorkshire and Leeds over the course of her 6 year legal career.

  Victoria honed her PR skills at some of the UK’s leading and award-winning PR agencies in Manchester; working across a variety of prestigious law firm accounts including regional big-hitters and Top 100 firms.

  Driven by great communications and measurable results, Victoria loves creating and implementing bespoke campaigns. Her strengths include understanding exactly what clients want to achieve, and creating strategies that meet their objectives.

  LexRex is singularly focused on helping the legal services industry stay in the news, for the right reasons.

  To find out more about our services, please visit: https://www.lexrexcommunications.com/

  You can also contact us on 0161 393 6121 or email us on info@lexrexcommunications.com

  Connect with Victoria on Instagram, Twitter, LinkedIn