September 25, 2024

legal PR
LexRex

Project Legal PR – why do the heavy lifting when LexRex can help!

Did you know…?

When you work with LexRex, you can do so on a project as opposed to a retained basis.

We work with many of our clients on a project-to-project basis.

Our support ranges from the relatively simple:

Legal directories announcements and supporting social media graphics.
Press releases including new appointments, partner appointments, promotions and financial results.
Copywriting and content creation – technical, brand-led and marketing focussed.

To the incredibly complex and confidential:

Sensitive internal and external communications to support operational and strategic projects.
Crisis communications reactive PR covering both internal and external communications, strategy creation and longer-term planning and brand / reputational repair and enhancement work.
Positioning and promotional strategy and delivery for firms undertaking structural, long-term changes in direction or repositioning in the market.

And not forgetting the necessary and strategic:

Brand mapping and strategy creation.
End-to-end event management and supporting communications and follow-up.
Legal directories consultancy and drafting.
Awards consultancy and drafting.

In terms of how we work, the more complex and specialist projects tend to be undertaken by our MD and founder, former solicitor, Victoria Moffatt, with support from the broader specialist LexRex team. This work tends to come directly from law firm owners, MD’s, MP’s and CEOs.

Other projects are overseen by Victoria and allocated to the expert with the most appropriate experience and skillset to deliver. We are a small team, and we are all fully briefed and up to date on each others’ workload at any point. There are no silos at LexRex.

We are also often instructed by marketing directors and managers who recognise the value that our specialist PR expertise can bring, complementing their own skills to get projects over the line.

If you have any interesting projects that would benefit from our expertise, do drop me a line and let’s have a chat. We’d be delighted to help.

“I instructed Victoria at LexRex to support a confidential, sensitive project which required strategic assistance in respect of both internal and external communications.

“Because she is both a non-practising solicitor and a PR, Victoria immediately got to grips with the key issues. She developed a strategic framework to support the delivery of the PR aspects of the project, whilst identifying the leadership, employment law and administrative aspects which she also incorporated effectively.

“An unexpected challenge part-way through significantly accelerated the delivery timeframes, but Victoria was able to meet the shorter deadlines and project manage the working group effectively in order to ensure that everything crossed the line on time.

“I would have no hesitation in recommending Victoria for her strategic PR expertise within the legal sector and her understanding of the particular nuances that arise when managing projects within law firms.”