How rewarding is an award?

Today’s Wills and Probate, Today’s Family Lawyer and Today’s Conveyancer – three media outlets that many lawyers, legal PR’s and law firm marketers will be very familiar with.

The publishing house behind these titles also hosts a range of independently judged awards that support the sector – with the British Wills and Probate Awards happening this week on Thursday 21st October.

But why enter yourself, your team or your firm for an award?

We asked David Opie, managing director of Today’s Media for his insights.

Increased profile in your chosen markets

Win or lose, in the lead up to the event, during the event and afterwards, the name of your law firm or business will be splashed around, with industry experts, clients and potential clients becoming aware of your business name delivering a welcome boost to your brand.

Reinforcing your reputation

Being recognised by a credible and high quality awards process gives your potential clients reassurance that you are a quality firm that will deliver a quality service to them.

Effective as part of your overall marketing strategy

Equally if the award is local to your area, and you are marketing to the local area, then this can boost your chances of being instructed. Similarly, if you want to be known for something in particular – for example the excellent service and advice you provide – then selecting an award that focuses on that area lends credibility.

Greater influence through association

An award can raise the profile of your company; the effect can be stratospheric! Positioning your firm in the presence of similar industry greats will certainly improve your firm’s profile.

Publicity opportunities and increasing profits

A nomination alone will allow you to spread your firm’s message far and wide. Your company will benefit from the awards’ press coverage, marketing collateral and social media coverage. These benefits alone will more than cover any entry fee and will expose your firm to new sections of the market.

All of this could lead to more customer leads, greater conversion rates and improved profitability.

So why not enter? 

You’ve probably got a stronger chance of being shortlisted and maybe even of winning than you might think. A submission or win can provide a platform for your marketing for months to come. Writing a submission is generally easier than you think as well – you’ll be given clear instructions and guidelines as to what information to include – and once you get going you’ll probably find you have more to say than you can fit in in the available space!

The British Wills and Probate Awards are being hosted at the majestic Grand Hotel Birmingham on Thursday 21st October.

The British Wills and Probate Awards are being hosted at the majestic Grand Hotel Birmingham on Thursday 21stOctober. As well as the in-person event, the ceremony will be hosted virtually live online, register to view here

For more advice on awards – why not also check out the following:

Law Firm awards 2021 LexRex’s Top Tips

How to write a winning award submission

Legal Awards – Maximising the PR opportunities of winning

Why should lawyers enter awards? Part 1, Part 2 and Part 3


Newsletter sign-up

Advice, tips, best practice and news straight to your inbox: