The Legal 500 United Kingdom is one of the leading guide to law firms and solicitors in the UK. Visited by more than four million users each year, the guide provides reliable and up-to-date information on law firms with rankings reflect detailed analysis of law firm submissions and thousands of interviews conducted by a team of experienced researchers.
Every firm ranked – and individual mentioned – in the UK Legal 500 UK Solicitors guide is ‘recommended’.
What Legal 500 say about Latitude Law:
Led by ‘first rate lawyer’ Gary McIndoe, Latitude Law covers the full gambit of immigration law. The immigration specialist firm has recently experienced an uptick in instructions in sponsor licensing for religious orders and pre-emptive Tier 1 applications. Clients comprise charities, education providers, and private individuals across the north west, the UK and globally. Solicitor Shara Pledger is recommended.
What Legal 500 say about Maguire Family Law:
The team at Maguire Family Law are ‘highly experienced’ and regularly act for well-known clients on high value financial remedy matters as well as complex pre-and post-nuptial agreements. ‘Extremely knowledgeable’ practice head James Maguire, who founded the firm in 2010, is regarded as ‘a superb lawyer and a superb leader’, while another name to note is Denise Moran, who was promoted to partner in 2018 and is known for her expertise in divorce cases.
Top Tips for ranking in the Legal 500
LexRex Communciations’ Managing Director Victoria Moffatt shares her top tips for improving your Legal 500 rankings and getting the recognition you and your team deserve each year.
1. Understand what sets your firm apart and articulate it
With years of reviewing, researching and benchmarking thousands of law firms it is highly likely that the Legal 500 have heard it all before. They are looking for the things that truly make you stand out. A significant increase in turnover, a break through into an exciting new sector, development of a new specialism or some significant new clients and household names. Even with one or more of these in your arsenal, it is important that you can articulate why this sets you apart, the work you have carried out to achieve it, the wider impact on the firm, the clients, the future and the legal sector.
2. Build your bank of examples throughout the year
Don’t wait until you need to pull your Legal 500 submission together to capture and share your notable matters and client successes. Build a bank of examples and case studies – and not just for your submission. Using these throughout the year for pitches, presentations, website content and more means that your are getting so much profile out of your work and makes your submission seamless. If you really want to up your game, proactively engaging in media relations and taking forward PR opportunities for the relevant notable matters can make your submission just that more compelling, not to mention the positive impact the PR coverage has on your firm’s profile throughout the year.
3. Put the work into your client referees
Firms can fall into the trap of submitting the same names and familiar faces each year for their referees. Now where there is a good reason year on year for a particular client to be recommended to be contacted for interview then they of course should be included. However take time to review your list, understanding why they should be put forward and how you have been engaging with them. Make sure you let the client know that they will be contacted and that they are happy to speak. Again putting the processes in place throughout the year to capture feedback, testimonials and engage with clients will mean you have a bank of prepped and willing referees.
4. Be organised and don’t leave it to the last minute
The deadlines for Legal 500 submissions have a long lead in time and come around every year however many firms find themselves so busy that pulling their submission together becomes a last-minute affair. What’s more, with different teams and departments contributing it gets lost, disorganised and can end up only part done. Appoint a lead for your submission and set clear roles and deadlines – and stick to them.
5. Get help
Of course, you can remove a huge part of this headache and engage an expert to co-ordinate and draft your submission. LexRex Communications have years of experience not only keeping your submission co-ordinated and to deadline but, as importantly, creating the wording and content that best articulates your standout features and successes.
And as you have seen, the clients that have benefited from our support are successfully ranked as Top Tier.
To speak to the LexRex Communications team about submissions or tender support contact us here or call 0161 393 6121
LexRex Communications is a boutique PR agency serving the legal services market. Working in partnership with boutique law firms and businesses that serve the legal profession, our team is passionate about the law and its practice.
Managing director and founder of LexRex Communications Ltd, Victoria Moffatt is a former solicitor turned legal PR specialist. She practised in South Yorkshire and Leeds over the course of her 6 year legal career.
Victoria honed her PR skills at some of the UK’s leading and award-winning PR agencies in Manchester; working across a variety of prestigious law firm accounts including regional big-hitters and Top 100 firms.
Driven by great communications and measurable results, Victoria loves creating and implementing bespoke campaigns. Her strengths include understanding exactly what clients want to achieve, and creating strategies that meet their objectives.
LexRex is singularly focused on helping the legal services industry stay in the news, for the right reasons.
To find out more about our services, please visit: https://www.lexrexcommunications.com/
You can also contact us on 0161 393 6121 or email us on email@example.com