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PR Services
Every effective PR retainer or campaign is built upon a strategic foundation.
All LexRex retainers start with our Mapping and Strategy session, a half-day workshop with the most senior people in your legal business or law firm. Our experienced team will guide you through in-depth Q&A and a series of exercises, providing us with a deep understanding of your firm, the work that you undertake and the clients that instruct you.
The outcome is a detailed PR strategy that includes brand positioning, key themes, content pillars, target audiences, measureable objectives and a minimum of two carefully considered campaign outlines.
Our strategic work is built around our ethos and approach to every single piece of work that we deliver – strategy first. The PR and marketing world is full of new approaches and technologies, all of which can seem daunting if you’re not an expert. Whilst we keep a careful eye on all of these new developments, our work is always founded in a belief that our role is to provide support that helps your law firm or legal business to reach its goals. We will only consider tactics with you once we understand what you are trying to achieve. At its heart, that is what we mean by strategy first, and this is why our Strategy and Mapping service is at the heart of what we do.
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