The ways in which clients are searching for legal expertise and trusted legal advisors online has changed. However, what hasn’t changed is the value of carefully written, expert content that answers the questions potential clients are searching for. Furthermore, tried and tested tactics such as media relations coverage, legal directories rankings, awards and other indicators of expertise now provide more online value than ever before.
We understand that AI search can feel both daunting to investigate but also important to understand. We can help. We partner with an industry-leading legal sector specific digital marketing agency to provide integrated services that meet both the technical but also the content and citation requirements that ensure AI search, GEO and AEO optimisation for law firms and legal businesses. Many law firms already have so many of the components necessary for AI search in place, that just a few tweaks can make a huge difference to their online success.
