Preparing for Legal Directories Season event advert with speaker headshots featuring Victoria Moffatt and Sarah Bridgman

Preparing for Legal Directories Season gets a glow up!

I’m delighted to announce that our ever-popular legal directories webinar, Preparing for Legal Directories, will return in October! We have been hosting and running legal directories webinars for almost a decade, meaning we’ve shared our insights, top tips and more with hundreds of lawyers and legal marketers during this period.

We are here to share your pain, and we love to mark your wins! We’re lucky that many of you have been generous enough to provide feedback over the years, and I’m very proud of our 100% response rate to the question “Is LexRex a trusted source of information and advice on the directories process?”

This year though I decided it was time to give the format a bit of a zhuzh, and I’m delighted to announce a guest speaker, legal directories manager at Shoosmiths, Sarah Bidgman.

During her seven-year tenure in post, Sarah has led the firm’s strategically aligned directories programme. In that time, Shoosmiths has become one of the UK’s top six firms by Chambers rankings, with 16 Band 1 rankings and a place in Chambers’ “Most Elite Law Firms in Britain” table.

I have no doubt that Sarah is going to bring huge value to the webinar, as she can comment upon aspects of the in-house process that I simply have no access to. In particular, I’ve asked Sarah to be ready to discuss the following:

  • Stakeholder engagement and managing tricky players (no comment)
  • Using your time efficiently
  • Ensuring legal directories strategy supports the firm’s strategy

Because we always have a lot of first-time viewers, I will again cover the following, which I know are perennially popular subjects:

  • How to create the most effective legal directories submissions
  • Being strategic in your approach
  • Referees
  • 2025 / 2026 update

 

As an aside, please note that these webinars attract a wide audience, including people who are not particularly (or at all) experienced in the legal directories process. I’m going to respectfully suggest that if you are super-experienced or if you’re going to leave snarky feedback that the session is too ‘basic’* that the webinar perhaps isn’t for you.

*Or comments to this effect. I know some of you are very experienced, but there are only so many ways I can explain the process. If you know how to do directories, you don’t need to come!

If there are any aspects of the legal directories process that you’d particularly like to find out more about during the webinar, do email me and I’ll do my best to build it into the agenda.

I do hope you’ll join Sarah and I for this year’s Preparing for Legal Directories webinar. Tickets are going fast, so do book your place now.

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Victoria Moffatt at meeting with note pad

Victoria Moffatt is the founder and managing director of LexRex.

A non-practising solicitor she has been supporting law firms with their PR for over a decade. Get in touch with Victoria to discuss your law firm’s PR needs.

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