Top PR Tips for Lawyers: How to become a media relations expert
How to become a media expert – if only the answer to that question was easy. Well, in some ways, it is. The route to becoming a media expert isn’t particularly complicated, and it’s certainly not some magical dark PR art. It is quite simply a combination of some or all of the following: 1. […]
Media relations is changing and so should your legal PR strategy
Media relations typically form an essential cornerstone in any PR project or retainer with law firms. Historically, agencies have put their clients into the media spotlight to promote, raise profile, respond to negative publicity, repair reputations and create thought leaders and indeed thought leadership. Done well, media relations can be extremely powerful; enabling lawyers and […]